This course introduces the fundamental concepts of product marketing, which includes the
marketing of goods, services, and events. Students will examine how trends, issues, global
economic changes, and information technology influence consumer buying habits. Students
will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
marketing of goods, services, and events. Students will examine how trends, issues, global
economic changes, and information technology influence consumer buying habits. Students
will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
- Teacher: Mrs. Arnold Smith
- Teacher: Mrs. Arnold Smith
- Teacher: Heather Tremble